Due to increased demand in St. Lucia by both locals and tourists for a convenient, friendly, delicious coffee shop & café, The Landings Resort & Spa have decided to embark on creating a consumer-friendly lobby, featuring high-quality freshly ground coffee, treats and wifi.
The Coffee Shop’s branded collateral use monochromatic earth-tone colours within the space and the packaging. The coffee bean and coffee mug within the logo were also juxtapositioned on the aprons and overhead menus and used as a pattern on the takeaway coffee cup.
Directional lighting was also important within the shop’s space to complement the branded materials.
The Coffee Shop’s branding won 2 Gold Addy Awards. One for Logo Design and the other for Integrated Brand Identity.