Trimart is a well known supermarket chain in Barbados
Between 2015 to 2017 we were tasked with our very first large-scale client, a well-known supermarket named Trimart Supermarkets. We worked closely with the new CEO and marketing manager, to reinvigorate the brand’s likeness and positioning through design and social media marketing.
Our design approach included a mixture of imagery and illustrations to give a fun, dynamic, flexible look and feel to the branding. The illustrations also included characters that were actually inspired by and resembled staff members of the supermarket.
Throughout the 3 year span, we were able to breathe life into the brand which eventually sparked the interest in a competitor buy-over. After the acquisition, the company took a different direction in design, with a new CEO and marketing manager at the helm. Despite the change in direction, we are still proud of the work we were tasked with creating during our brief but exciting tenure with the company. It has helped BEKO Creative gain more recognition around Barbados.
View some of our fun, prized pieces below.
January 22, 2022